Stop Shouting for Attention!

Posted on Aug 20, 2013 in LinkedIn, Marketing, Social Media
Stop Shouting for Attention!

If you go into Starbuck’s and start shouting at the people around you, you will definitely grab their attention.  However, it’s not the kind of attention you want to attract. Many businesses use a very similar approach with their marketing. In an effort to capture attention, they act in a way that gets them noticed, […]

7 Ways to Improve Your Internet Presence

Posted on Aug 12, 2013 in Blogging, Facebook, LinkedIn, Marketing, Social Media, Twitter
7 Ways to Improve Your Internet Presence

Here are seven tips to help you improve your online presence:  If you have a section on your website or blog, called “news” either update it regularly or delete it.  When someone clicks on that page and sees that the last entry was 6 months ago, it hardly makes you or your business look dynamic. […]

Social Networking

Posted on Aug 6, 2013 in Facebook, LinkedIn, Social Media, Twitter
Social Networking

I was looking at a website the other day. The owner has a small banner, which pleads with total strangers to join his LinkedIn network.  I checked out his Twitter profile, and he’s doing the same there too. It’s actually a pretty common tactic among some businesspeople, who think it will help them develop their […]

The Most Underutilized LinkedIn Feature

Posted on Jul 29, 2013 in LinkedIn
The Most Underutilized LinkedIn Feature

One of the most underutilized features of LinkedIn Company Pages is the ability to target your company’s product page based on demographics such as job function, industry, and geographic location. Visitors to your company page will only get shown the products that are most relevant to them, increasing their chances of clicking on a link. Let’s say […]

You Need to Focus on More than Likes

Posted on Jul 23, 2013 in Facebook, Social Media
You Need to Focus on More than Likes

I’m sure you’ve heard that a Facebook post only reaches 10-17% of your fans. What would you say if I told you I’ve been able to reach 25-30% of a client’s fans without advertising or promotions? Here is my secret — I know how to use Edgerank and only post great content. For those of you […]

Rumors of Facebook’s Death are Greatly Exaggerated

Posted on Jul 15, 2013 in Facebook
Rumors of Facebook’s Death are Greatly Exaggerated

I for the past couple of years, I’ve heard kids are abandoning Facebook. Facebook is dead. This is not the case — at least not at this time. 59.9% of people in the U.S. have a Facebook account and it’s estimated that Facebook’s growth will be between 1-2% a year in the U.S.. That sounds […]

90% of Customers Recommend Brands After Social Media Interactions

Posted on Jul 8, 2013 in Facebook, Social Media, Twitter
90% of Customers Recommend Brands After Social Media Interactions

A new study conducted by the UK’s Internet Advertising Bureau (IAB) has found that 90% of consumers would recommend a brand to others after interacting with them on social media. The study focused on Heinz, Kettle and Twinings and found that social media can drive ROI by driving brand sentiment, encouraging consumer engagement and increasing […]

Your Online Reputation EXPOSED!

Posted on Jul 1, 2013 in Blogging, Facebook, Social Media, Twitter
Your Online Reputation EXPOSED!

It’s easy to say the wrong thing by accident – simply by not thinking first. In the era of the Internet and social media, it’s just as important for us to think before we post content to a forum, a blog or our social media accounts. Both Google and Bing show real-time search results from […]

Community Building 101

Posted on Jun 24, 2013 in building community, Facebook, Social Media
Community Building 101

One of my pet peeves in social media is how brands respond to their fans. Let’s say you try a product and really love it. You love it so much that you log into Facebook, find the company’s page, like the page and write how much you like the product. The community manger responds by […]

The Sandwich Shop that Closes for Lunch

Posted on Jun 17, 2013 in Blog, Website
The Sandwich Shop that Closes for Lunch

If you want your sandwich business to survive, it’s probably a bad idea to close for lunch. Lunchtime is when you are likely to sell the most sandwiches, so you need to be there when the hungry masses arrive. At the Consumer Electronics Show (CES) this past January, a product called TrackDot launched. This device […]

Are You making it Impossible to Win?

Posted on Jun 10, 2013 in Blogging, Facebook, LinkedIn, Social Media, Twitter
Are You making it Impossible to Win?

A vast majority of people are currently making it impossible for themselves to win. Allow me to explain, by asking a few questions: When will you have enough Twitter followers, Facebook fans or Linkedin contacts? When will you have enough blog readers? When will you have enough newsletter subscribers? Most people want more followers, fans, […]

Surviving Information Overload!

Posted on Jun 3, 2013 in Blogging, Social Media
Surviving Information Overload!

The challenge for all of us today is the amount of content out there. More than a decade ago, if we wanted to know what was happening in our business, we had the business section of our daily newspaper and a few industry magazines. Today, there is an unlimited supply of business information; some good, some […]

Social Media Doesn’t Work?

Posted on May 28, 2013 in Blogging, Facebook, Social Media, Twitter
Social Media Doesn’t Work?

I’ve head this statement more than a few times over the past few years. When someone says this to me, I respond: “What were you hoping social media would do?” Most were hoping that social media would increase their sales, but they are completely frustrated after spending a lot of time and money. My followup […]

Trust

Posted on May 20, 2013 in Facebook, Social Media
Trust

A Facebook client of mine received this message last week: As an internet advertising and marketing company with a Facebook page, I am confident you understand the importance of gaining customer trust. The easiest way to do this is to present an engaging Facebook page that verifies you do good work promoting yourself. Creating successful […]

How Long Should Your Posts Be?

Posted on May 13, 2013 in Blogging, Social Media
How Long Should Your Posts Be?

 Some of the best blog posts are also the shortest. Then why do many bloggers write longer format posts? The first reason, is that it’s believed that unless a post is more than 300 words long, it will not rank well on search engines. There is enough evidence to show there is truth in this […]

6 Words to Transform Your Social Media

Posted on May 6, 2013 in Blogging, Facebook, ROI, Social Media, Twitter
6 Words to Transform Your Social Media

“Start with the end in mind.” Those 6 words are of more value than many books on business success. The information in that simple sentence, could have saved many businesses from going broke and transformed many struggling businesses into success stories. By being clear on your desired end result, before starting something new, you massively […]